Viktor's curiosity and passion for art and gemstone were cultivated at a young age at home. The ancestors of Moiseikin were skilful builders, designers, or artists who designed furniture for the middle and upper class.

However, his grandfather, Ivan Moiseikin, a famous sculptor and architect in Russia, introduced young Viktor to Russian and European art, philosophy and culture. Later on, his interest in gemstones was nurtured by his father, a geologist, who gave him different gemstone roughs every time he returned home from the Urals. Fascinated with creating something extraordinary from the ordinary, the young and inquisitive gemstone aficionado began to experiment with different cutting styles.

At 19, while he was still a student studying engineering and physics, Viktor founded his first company Magic Crystal. He began carving unique objects and sculptures from gemstones.

His thoughtfulness, excellent workmanship and imaginative designs quickly launched his stellar career and earned him international acclaim.

In 2013, the Brand expanded its business, setting up an international office in the dynamic city of Hong Kong to explore the market.